Oia is one of those splendid little places that turn every random tourist into an avid photographer. As you walk down its narrow streets, you will see almost every other tourist snapping mementos with a smartphone or a camera. Many tourist guides will highlight the landmarks of the town, but what do you do when you are addicted to fashion and shopping is your second nature?

Oia for Fashion Shoppers

Don’t worry: it may be on an island, but Oia is no stranger of fashion trends. It is, after all, visited by some of the worlds most famous actors and VIPs, who don’t come here just for the sunset, but also to find things that are not easily available in other parts of the world. When you explore Oia’s fashion addresses, you will discover some of these gems too, some truly budget-friendly.

International brands at Ammos

Ammos may be a chain, but its Oia branch rocks a variety of premium brands that appeal to international fashionistas in-the-know: Wild Fox, Moncler, Missoni, Dsquared, Diane von Furstenberg, Hale Bob, Mes Demoiselles, Rivieras, Vilbrequin, and many others, in addition to original Greek brands.

Find Greek clothing at Spilia

One of the true fashion finds of the town, Spilia – The Cave is a boutique in one of the classical living caves of Oia. Their unique setting is the perfect stage for the authentic Greek clothing items available in store.

Dress for the summer with Mov&May

For trendy fashion, check out MOV&MAY, which is ideally found at the beginning of the main pedestrian street of Oia, near the Aghios Georgios church. They have all kinds of sun hats, sunglasses, bags, and fashion for him and her, in cheerful colors, perfect for exploring sunny Oia.

mov may

Say “Open Sesame”

Another good destination for clothing, but also for gifts and local crafts, is Άνοιξε Σουσάμι (Open Sesame). They have handmade clothes, as well as handmade jewelry with lava stones, as well as shoes and leather goods by Greek manufacturers.

Open Sesame

Exclusive fashion with Kalderimi

Stroll and find Kalderimi in Oia if you want authentic designer fashion. The store reflects the spirit of the island, offering linen clothing that is beautiful, comfy, and functional, kaftans, pareos, and fashion by designer Katerina Sorotou.


As you explore Oia, you will find many other small boutiques, some not necessarily specializing in clothing, but still offering small accessories perfect to make your favorite outfit stand out: scarves, shoes, purses, sun glasses, and so on. Please refer to our other shopping recommendations for jewelry, art, and crafts.

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